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Blogs | LIFESTYLE

Mother’s Day Gift Ideas For Your Mom!

Mother’s Day is around the corner and you are probably thinking what to gift her on this special occasion. Mothers are the embodiment of unconditional love. They never expect anything in return and happily sacrifice everything just to put a smile o...

Blogs | LIFESTYLE

How to maintain a healthy pelvic floor?

The pelvic floor is a crucial part of the body that often goes unnoticed until problems arise. It plays a vital role in supporting the bladder, bowel, and uterus, and is essential for maintaining continence, sexual function, and overall core stabilit...

Blogs | Lingerie Care

How To Care For Your Bikini?

How to care for your bikini? here are some simple tips for women to take care of your bikini or beachwear. read more

Blogs | LIFESTYLE

Lingerie Tips To Slay Your Bridal Look

Wedding bells ringing? here are some tips for bride while getting ready for wedding or before wedding shopping . Read more.

Blogs | LIFESTYLE

Innerwear As Outerwear - Tips To Dazzle In Your Lingerie!

Innerwear As Outerwear- that's how genz follow the trend with unique style and fashion, know more about styling read more.

Blogs | Skincare

6 Natural Remedies To Control Body Odour

Ever felt like your sweat has an unusually unpleasant odour? Do you often feel embarrassed and self-conscious because of the body odour? Body odour is a common issue that many individuals struggle with. It occurs when sweat and bacteria interact, typ...

Blogs | Skincare

Sanitary pads vs tampons: Which one to use?

Access to safe sanitary materials is crucial to ensure menstrual health. The world has progressed beyond our imagination. Unfortunately, certain issues are still not openly discussed which leads to a lack of awareness among the less privileged. Menst...

Blogs | Skincare

Intimate Hygiene Tips for Women

Intimate hygiene is one thing that is often overlooked, thanks to our hectic schedules and busy lifestyles. Women fail to take care of their health, especially intimate hygiene. Some women feel too shy to discuss intimate hygiene openly and some wome...

Blogs | Bra styles

Six ways you can style your sports bra!

Let’s delve deeper to understand the various ways we can style a sports bra.

Blogs | Skincare

Summer Care Tips To Escape Skin Problems

It’s the summer season again. So is the time to devour mangoes, delicious juices, buttermilk and whatnot! But, unfortunately, the summer season is not without its problems. Skin problems top the list of challenges women face in summer. Acne breakou...

Blogs | LIFESTYLE

Lift Your Saggy Breasts With Simple Exercises

Breasts come in different shapes and sizes. Some women have round boobs whereas some have conical or pendulous boobs. All bodies are beautiful and there is no reason to feel embarrassed about any part of your body. However, women who have saggy breas...

Blogs | LIFESTYLE

Decoding The Cotton Industry And Its Relevance In Fashion And Lingerie Market

India has been at the forefront of cotton production for years. Cotton is one of the most important crops cultivated in India. The second cotton mill called ‘Bombay Spinning and Weaving Company’ marked the beginning of the modern cotton industry ...

Blogs | Lingerie Care

A Quick Guide To Measuring Your Bra Size

Do you feel comfortable in your bra? Or do you feel like your straps are always slipping away or the band is moving up and down? Most women (approximately 80%) wear the wrong bra size! Yes, you read that right. It’s surprising to know that even tod...

Blogs | Panty story

Five Tips To Make Your Undies Last Longer

Most of us take special care when washing outer garments. We follow the instructions carefully and make sure our expensive outfits don’t lose their shine because of our negligence. But how many of you pay the same attention to undergarments? Even t...

Blogs | Bra styles

Why girls should wear teen bras during Puberty?

Teenagers’ bodies undergo a lot of changes when they hit puberty. Girls’ breasts start growing, buds appear, and breasts and nipples become more prominent. The dark area of skin around the nipple (the areola) expands. Teenage lingerie is specific...

Blogs | Popular Trends

Rise In Male Shoppers for Women's Lingerie Online

The lingerie market is growing at an accelerated pace with interesting trends unfolding in the industry. Online shopping platforms are growing in numbers and this has encouraged male buyers to make frequent purchases for women’s lingerie sets. The ...

Blogs | Industry Insights

Bold & Bae Expands Its Presence To Cater To A Wider Audience

Bold & Bae Fashion is continuously expanding its line of womenswear with the addition of new collections. With lingerie, athleisure, loungewear, and beachwear, it caters to women across the country with doorstep delivery. Bold & Bae online shopping i...

Blogs | Industry Insights

Five Major Textile Hubs Around The World

The global textile market was valued at USD 1,837.27 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 7.4% in revenue from 2024 to 2030. Changing consumer habits and the subsequent rise in online shopping are the ...

Blogs | LIFESTYLE

Need an impressive silhouette? A shapewear will do the job!

Let’s admit it. Women have always been obsessed with looking the best. And no, there’s nothing wrong with it. Dressing classy is an instant confidence booster. It makes you feel good about yourself, influencing your attitude and mindset throughou...

Blogs | LIFESTYLE

What are the best fabrics for women’s underwear?

We always inspect and examine fabric types and quality when shopping for outer garments. But a lot of women become mindless when shopping for lingerie. You must show the same care and concern when shopping for undergarments. Undergarments come in dir...

Blogs | Popular Trends

Ethnic Wear Trends To Look Out For In 2024

Indian women’s love for ethnic wear knows no bounds. Nothing beats the glamour of an elegantly draped saree embellished with intricate details or a traditional sharara with its flared design. As we are nearing the end of the first month, it is the ...

Blogs | Skincare

Do you have sensitive skin?
Here are the top fabrics that will help prevent skin irritation!

Every individual has a different skin type. Skin types are broadly classified as dry, oily and normal skin. But some of them have extremely sensitive skin. Sensitive skin reacts quickly to external factors. Certain fabrics can agitate sensitive skin ...

Blogs | Popular Trends

Discover The Secret To Feeling Fabulous With Coordinated Lingerie

Wearing coordinated lingerie such as a bra and panty set enhances the overall experience of wearing intimate apparel. A Lingerie set for women seamlessly blends aesthetics, comfort and functionality. It creates a harmonious look and boosts your confi...

Blogs | LIFESTYLE

Exploring Swimwear Styles For Women

Are you a beach person? Do you love a trip to the beach every once in a while? If yes, you must be familiar with the thrill and excitement of flaunting your curves in your favourite swimsuit. There are varied styles of swimwear for women like bandeau...

Blogs | LIFESTYLE

Workwear Bras Every Woman Must Own!

Should a woman wear a bra or not? Does wearing a bra make your life better? Well, it is up to a woman to decide whether to wear a bra. There are multiple debates about the pros and cons of wearing a bra. Some say wearing a bra has side effects on hea...

Blogs | Bra styles

Wired V/S Non-Wired Bra. Which one to choose?

If you are an avid lingerie shopper, you must be already familiar with the different types of bras. Bras are categorised based on their style, design and pattern. Wired and non-wired/wireless are one of the major categories. The choice between wired ...

Blogs | Lingerie Care

A Quick Guide To Plus Size Bras For Women

All women look beautiful irrespective of the complexion, body shape and size. No woman should be made to feel inferior because they don’t fit into the conventional beauty standards. The fashion industry has started embracing inclusivity as societal...

Blogs | Popular Trends

Discover The Perfect Blend Of Style And Comfort In Women’s Athleisure

Fashion is the second-largest category in e-commerce at ~$15Bn. India's online fashion market is expected to grow to nearly $35 billion by FY28 at a CAGR of 25 per cent, according to Bain & Company. The fashion industry is witnessing exponential grow...

Blogs | LIFESTYLE

Wear Fashionable Women's Loungewear for Comfort and Relaxation

Gone are the days when women had to compromise on clothing choices and settle for the bare minimum. As the fashion industry grows by leaps and bounds, occasion-appropriate clothing has become extremely popular. Today, there are different styles curat...

Blogs | Popular Trends

Lingerie Styles You Shouldn’t Miss in 2024

Trends evolve and change at a rapid pace in the apparel industry. Lingerie is no exception; the industry has witnessed an influx of new styles in the past few years. The world of lingerie is poised for exhilarating transformations with the advent of ...

Blogs | Panty story

Types Of Women's Panties:- A Guide to Various Styles and Cuts

Having the right collection of panties is as important as having the perfect outerwear. Panties form an essential part of a woman’s wardrobe. There are two types of women who go panty shopping. The first type doesn’t care much about the style and...

Blogs | Bra styles

What Makes Push-Up Bras a Popular Choice Among Women?

What is the best bra for women? This is perhaps one of the most asked questions by women and honestly, there is no black-and-white answer to this. Depending on body type, shape, and preferences, the definition of ‘best’ differs from woman to woma...

Blogs | Popular Trends

Ditch The Conventional Red And Try These Shades For A Fresh Christmas Look!

Christmas is around the corner and it is time to shop for new outfits and slay them one last time before the year ends. When you hear “Christmas”, naturally red comes to mind first. Red is associated with happiness and love symbolising the festiv...

Blogs | Popular Trends

Winter Fashion Tips For A Cooler Look

Dressing up in winter means adding more layers to your clothes to stay warm. For most of them, adding layers means compromising on style. This doesn’t have to be true. Even when layering up, you can look stylish and trendy. You just have to shop fo...

Blogs | Popular Trends

Shine Brighter This Diwali With Sparkling Outfits

Do you love experimenting with different styles? Are you someone who eagerly waits for festivals, and celebrations just to unleash your inner fashionista? If yes, we have something for you! The festive season is exciting as it is all about spending t...

Blogs | Popular Trends

Dress to Dazzle: Harness the Diwali Magic

Diwali, the festival of lights, is knocking on our doors, and its time to let your inner starburst shine like a sky full of fireworks. This festive season, we're serving up the ultimate Diwali style guide with a sprinkle of lingerie magic that'll hav...

Blogs | Lingerie Care

Impact of Ill-Fitting Bras on Women's Health

Ladies, let's talk bras. They're a part of our daily attire, offering support and comfort. But did you know that wearing the wrong size bra can lead to a host of health issues? It's time to address this issue and ensure our undergarments don't underm...

Blogs | Popular Trends

Bollywood's Timeless Glamour: A Guide to Iconic Looks & Their Enchanting Outfits

Today, we embark on a journey through the dazzling realm of Bollywood, where fashion transcends time and leaves an indelible mark on our hearts. From the golden era to the modern age, iconic looks have graced the silver screen, etching themselves int...

Blogs | Bra styles

The Power of Sports Bras

In the realm of health and wellness, one garment stands as a symbol of comfort, support, and empowerment – the sports bra. At Bold & Bae, we firmly believe that your workout attire should be as dynamic and inspiring as your fitness goals. Today, we...

Blogs | Lingerie Care

Never go wrong again with your lingerie!

Do you dread lingerie shopping? Do you always end up picking the wrong lingerie? Have you given up your hopes of finding the perfect lingerie? Well, don't give up yet. Lingerie is undoubtedly one of the most important pieces in your wardrobe. Th...

Blogs | Popular Trends

Fashion Combinations That Defy Convention

Today, we gather to celebrate the art of defying fashion norms and embracing unexpected combinations that somehow work like magic. At Bold & Bae, we believe that style knows no boundaries, and the most memorable fashion moments often arise from darin...

Blogs | Popular Trends

Empowerment and Safety: Essential Products for Women

Today, we gather to discuss a topic of paramount importance—your safety and empowerment. At Bold & Bae, we believe that every woman deserves to feel confident, secure, and in control of her surroundings. In this blog, we will explore a range of ess...

Blogs | LIFESTYLE

Understanding the different types of panties for different outfits

Different occasions call for different outfits and different outfits call for different lingerie. If you want to nail your look every time you step out, the secret is to select the right lingerie, especially panties. Each type of panty is unique and ...

Blogs | Bra styles

Bra Myths: Busting the Bustling Misconceptions

Ladies, we've all heard them—those myths about bras that have been circulating for ages. From sizing conundrums to health concerns, it's time to set the record straight and liberate ourselves from these misconceptions once and for all. At Bold & Ba...

Blogs | LIFESTYLE

The Perfect Invisible Look with Padded Bras Under Your Body-Hugging Salwar Kameez

In the world of ethnic fashion, the beauty of a body-hugging salwar kameez lies in its elegance and grace. At Bold & Bae, we believe that every outfit deserves to be complemented by the perfect undergarments that enhance its allure. Today, we're delv...

Blogs | Bra styles

One-Shoulder Ensembles with the Perfect Strapless Bra

In the realm of fashion, the allure of a one-shoulder outfit is undeniable. From sleek gowns to trendy tops, this style encapsulates modern sophistication and whimsical charm. Today, we're diving into a fashion secret that lies beneath the chic exter...

Blogs | LIFESTYLE

Dress classy with these simple and practical tips!

In awe of women who make heads turn with their class and elegance? Love the charismatic aura they carry wherever they go?

Blogs | Panty story

Panty Perfection: Hacks for a Seamless Experience

Let's dive into the world of lingerie, specifically those unsung heroes in your drawer - your panties. These trusty companions stay with you all day, providing comfort and maintaining your hygiene. But we've all faced panty problems at some point. Fe...

Blogs | Bra styles

Exploring the Pros and Cons of Going Braless

In the world of fashion, choices abound, and one of the most debated choices revolves around the decision to go braless. At Bold & Bae, we believe that embracing your personal comfort and style is paramount. Today, we're delving into the pros and con...

Blogs | LIFESTYLE

Embracing Imperfections: Celebrate Your Unique Beauty

Today, we gather to delve into a topic that lies close to my heart—embracing imperfections and celebrating the unique beauty that resides within each and every one of us. In a world that often pressures us to strive for perfection, it's time to bre...

Blogs | Popular Trends

Unlock the Power of Simple Styling

Today, we uncover the hidden treasures of the fashion realm—simple yet extraordinary styling tips that can transform your entire look. These unconventional secrets have the power to unleash your inner fashionista and elevate your style game to the ...

Blogs | Travel Tips

Adorn Your Beauty: Exploring Different Types of Piercings

Today, we embark on a stylish journey to explore the world of piercings and the aesthetics they enhance. Piercings have long been a form of self-expression, allowing us to adorn our bodies with unique and beautiful jewellery. Join us as we delve into...

Blogs | LIFESTYLE

Revamp Your Look: Hair Makeover Ideas to Transform Your Tresses

Are you ready to embark on a fabulous hair makeover journey? Today, we're diving into the exciting world of hair transformations and exploring a variety of ideas to revitalize your locks. Whether you're looking for a subtle change or a bold statement...

Blogs | Bra styles

T-shirt bras - A must-have wardrobe staple!

Heading out in haste but can't find the perfect bra? Here comes the t-shirt bra to your rescue! T-shirt bras are a constant and reliable companion for every woman. It is safe to say that they go well with a wide array of outfits. Casuals, body-huggin...

Blogs | LIFESTYLE

Introducing Your Daughter to Periods: A Guide for Fathers

Today, we embark on a journey that is both important and sensitive—the introduction of your daughter to the topic of periods. As a father, your role in supporting and guiding your daughter through this natural and significant phase of her life is i...

Blogs | Popular Trends

Super Suits to Super Lingerie: Empowering Marvel and DC Heroes

Greetings, fierce and fearless souls! Today, we embark on a mission to explore the fascinating world of female superheroes and the lingerie that perfectly complements their iconic super suits. At Bold & Bae, we believe that every woman, including th...

Blogs | LIFESTYLE

Confronting the Deep Impact of Body Shaming on Women

Today, we gather to shine a light on an issue that goes beyond the surface—a powerful force that affects women on a profound level: body shaming. In a world that often perpetuates unrealistic beauty standards, it's crucial to delve deep into the la...

Blogs | Skincare

Unlock Your Skin's Radiance: Natural Remedies for Skincare Bliss

Today, we embark on a journey to unlock the secrets of radiant, healthy skin. In a world filled with endless beauty products, it's easy to overlook the incredible power of natural remedies. At Bold & Bae, we believe that nature provides us with an ab...

Blogs | LIFESTYLE

Listen to Your Body: Signs You are Lingerieing Wrong

Today, we gather to embark on a journey of self-discovery and explore the vital importance of finding the perfect fit when it comes to your lingerie. At Bold & Bae, we believe that every body deserves to feel comfortable, confident, and supported. So...

Blogs | Lingerie Care

Treat Me Right: Lingerie Care Tips

Today, we gather to celebrate the art of nurturing elegance and ensuring that your cherished lingerie remains as beautiful as the day you acquired it. At Bold & Bae, we understand that lingerie is more than just a garment; it's an exquisite symbol of...

Blogs | Travel Tips

Fearless and Adventurous: Tips for Women Solo Travelers

Today, we embark on a journey of empowerment, as we delve into the world of solo travel for women. At Bold & Bae, we believe in the transformative power of travel and the freedom it brings. Whether you're planning a solo expedition or dreaming of one...

Blogs | Popular Trends

Fashion Trends Through the Decades: A Timeless Journey of Style

Today, we embark on a captivating journey through time, exploring the mesmerizing evolution of fashion trends over the decades. Fashion has always been a reflection of society, capturing the spirit of each era and leaving an indelible mark on our col...

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Bold & Bae Fashion pioneers women's intimate wear with style and comfort. Our mission is to empower women through impeccably stylish and supremely comfortable innerwear that doesn't break the bank. With a dedicated team, we've mastered every aspect of the process, from design and sourcing to quality testing and packaging. Our expertise includes working with organic, modal, and luxury anti-microbial fabrics. Powered by technology in our state-of-the-art facility, we effortlessly fulfill high demands, delivering thousands of pieces per day, aiming to change the lives of women, one lingerie at a time.

    Registered Office Address

  • BOLD & BAE FASHION PRIVATE LIMITED
    10th Level, R City Mall Offices,
    LBS Road, Ghatkopar West,
    Mumbai 400086, India

    Manufactured, Packaged & Marketed By:
    Bold & Bae Fashion Pvt. Ltd.
    CIN : U14101MH2023PTC404087

    SECURITY & PAYMENT

  • We are secured by 128 bit SSL making your shopping secure at
    Bold & Bae Fashion Pvt. Ltd.

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Size Chart

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Bold & Bae Size Chart In CM

Size Under Bust Over Bust
28 A 59-62 72-74
28 B 59-62 74-76
28 C 59-62 76-78
28 D 59-62 78-80
28 DD 59-62 80-82
28 E 59-62 82-84
28 F 59-62 85-88
28 FF 59-62 89-92
28 G 59-62 93-96
28 H 59-62 97-100
30 A 63-67 77-79
30 B 63-67 79-81
30 C 63-67 81-83
30 D 63-67 83-85
30 DD 63-67 85-88
30 E 63-67 88-91
30 F 63-67 92-95
30 FF 63-67 96-99
30 G 63-67 100-103
30 H 63-67 104-107
32 A 68-72 82-84
32 B 68-72 84-86
32 C 68-72 86-88
32 D 68-72 88-90
32 DD 68-72 90-93
32 E 68-72 94-97
32 F 68-72 98-100
32 FF 68-72 101-104
32 G 68-72 105-108
32 H 68-72 109-112
34 A 73-77 87-89
34 B 73-77 89-91
34 C 73-77 91-93
34 D 73-77 93-96
34 DD 73-77 97-100
34 E 73-77 101-104
34 F 73-77 105-108
34 FF 73-77 109-112
34 G 73-77 113-116
34 H 73-77 117-120
36 A 78-82 92-94
36 B 78-82 94-96
36 C 78-82 96-98
36 D 78-82 98-101
36 DD 78-82 102-105
36 E 78-82 106-109
36 F 78-82 110-113
36 FF 78-82 114-117
36 G 78-82 118-121
36 H 78-82 122-125
38 A 83-87 97-99
38 B 83-87 99-101
38 C 83-87 101-103
38 D 83-87 103-106
38 DD 83-87 107-110
38 E 83-87 111-114
38 F 83-87 115-118
38 FF 83-87 119-122
38 G 83-87 123-126
38 H 83-87 127-130
40 A 88-92 102-104
40 B 88-92 104-106
40 C 88-92 106-108
40 D 88-92 108-111
40 DD 88-92 112-115
40 E 88-92 116-119
40 F 88-92 120-123
40 FF 88-92 124-127
40 G 88-92 128-131
40 H 88-92 132-135
42 A 93-97 107-109
42 B 93-97 109-111
42 C 93-97 111-113
42 D 93-97 113-116
42 DD 93-97 117-120
42 E 93-97 121-124
42 F 93-97 125-128
42 FF 93-97 129-132
42 G 93-97 133-136
42 H 93-97 137-140
44 A 98-102 112-114
44 B 98-102 114-116
44 C 98-102 116-118
44 D 98-102 118-121
44 DD 98-102 122-125
44 E 98-102 126-129
44 F 98-102 130-133
44 FF 98-102 134-137
44 G 98-102 138-141
44 H 98-102 142-145
46 A 103-107 117-119
46 B 103-107 119-121
46 C 103-107 121-123
46 D 103-107 123-126
46 DD 103-107 127-130
46 E 103-107 131-134
46 F 103-107 135-138
46 FF 103-107 139-142
46 G 103-107 143-146
46 H 103-107 147-150
48 A 108-112 122-124
48 B 108-112 124-126
48 C 108-112 126-128
48 D 108-112 128-131
48 DD 108-112 132-135
48 E 108-112 136-139
48 F 108-112 140-143
48 FF 108-112 144-147
48 G 108-112 148-151
48 H 108-112 152-155

Size Chart

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Bold & Bae Size Chart In CM

Measurement Hip Waist
S 84-91 66-71
M 91-99 71-76
L 99-107 76-81
XL 107-114 81-86
XXL 114-122 86-91

Bold & Bae Size Chart In INCH

Measurement Hip Waist
S 36.5-38.5 26-28
M 38.5-40.5 28-30
L 40.5-42.5 30-32
XL 42.5-45.5 32-34
XXL 45.5-48.5 34-36

Size Chart

X

Bold & Bae Size Chart In CM

Size Chest Waist Hip
S 82.5-86.5 70-74 90-94
M 87.5-91.5 75-79 95-99
L 92.5-96.5 80-84 100-104
XL 97.5-101.5 85-89 105-109
XXL 102.5-106.5 90-94 110-114
3XL 107.5-111.5 95-99 115-119
4XL 112.5-116.5 100-104 120-124

Bold & Bae Size Chart In INCH

Size Chest Waist Hip
S 33-34.5 28-29.5 36-37.5
M 35-36.5 30-31.5 38-39.5
L 37-38.5 32-33.5 40-41.5
XL 39-40.5 34-35.5 42-43.5
XXL 41-42.5 36-37.5 44-45.5
3XL 43-44.5 38-39.5 46-47.5
4XL 45-46.5 40-41.5 48-49.5

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