India has been at the forefront of cotton production for years. Cotton is one of the most important crops cultivated in India. The second cotton mill called ‘Bombay Spinning and Weaving Company’ marked the beginning of the modern cotton industry in India. Cotton was exported in large quantities to Eastern and European countries during the Middle Ages. 

Cotton consumption in India from October 2023 till January end was estimated at 110 lakh bales of 170 kg each, up by around 19 per cent over 92.50 lakh bales a year ago. Egyptian cotton, Asian cotton, Central American cotton, and South American cotton are the four major varieties of cotton. It has applications in apparel, upholstery, medical and more. 

Cotton is widely preferred in tropical and subtropical regions like India. India is known to produce one of the genetically purest cotton varieties. Muslin (plain woven cotton) is a popular choice for manufacturing lungi, dhoti, kurtas and more. From North to South India, Muslin is a must-have in the wardrobes of people across cultures. 

Cotton is known for its comfort, durability and affordability. The use of cotton has increased over the years in the fashion industry.

Cotton in the lingerie and loungewear market

Cotton is especially popular in the lingerie industry due to its breathable and lightweight characteristics. The lingerie market is categorized into different fabrics like cotton, silk, polyester and nylon. The cotton segment is anticipated to grow at 5.4% CAGR by 2032. 

Cotton is used to manufacture bra for women, Women panties, briefs, pyjamas and more. Softness, moisture absorption, and hypoallergenic properties have increased the demand for cotton in the lingerie market. The global cotton panties market is also poised for substantial growth in the coming years. It is a highly preferred fabric in the loungewear industry too. Cotton T-shirts and pyjamas top the list of most comfortable loungewear. 

The cotton lingerie market is growing steadily, thanks to the continuous advancement in technologies such as seamless construction and antimicrobial properties. These factors contribute to enhanced comfort and functionality - one of the most important prerequisites for lingerie items. Women’s increasing preference for comfort without compromising on aesthetic appeal is driving the demand for cotton full coverage tshirt bras, panties and shapewear. 

The increasing participation of women in fitness activities has also driven the demand for sports bras and athleisure wear made of cotton. Cotton is much softer and doesn’t cause any allergic reactions due to sweat from rigorous activities. It is usually blended with spandex for elasticity in athleisure wear.

Cotton feels soft and natural feel against the skin. As the fashion industry evolves, there is a continued demand for cotton-based products, driven by consumer preferences for comfort and sustainability. Manufacturers are focusing on innovative designs and technologies to enhance the performance of cotton clothing, ensuring that it meets the demands of modern consumers. Cotton continues to remain a key fabric in the lingerie industry, and its growth is expected to continue as consumers prioritize comfort and sustainability in their lingerie choices.

Team Bold & Bae Fashion