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Payment Policy

Bold & Bae Fashion Private Limited, having its registered office at the 10th level, R City Mall Offices, LBS Road, Ghatkopar West, Mumbai 400086, India (‘B&B’, “we”, “us” or “our”)  is managing and operating the website through which it inter alia facilitates the sale and purchase of Women’s Lingerie, Lounge Wear, Athleisure Wear including Nightwear, Beachwear to the users of the Bold & Bae Platform (“User” or “Users” or “you” or “your”).



This Fees and Payments Policy (“FPP Policy''), together with the Terms of Use describes Bold & Bae’s accepted payment methods and Bold & Bae’s policies and procedures in relation to acceptance of fees and payments towards the services offered through the Platform. Bold & Bae’s primary objective is to ensure that the website is user-friendly and equipped with reasonably expected security infrastructure to protect any financial information which may be shared by the User.

User(s) are required to peruse and understand the terms of this FPP Policy. If you do not agree to the terms contained in this FPP Policy, you are advised not to accept the Terms of Use and this FPP Policy and may forthwith leave and stop using the Platform. The terms contained in this FPP Policy shall be accepted without modification and also, by using, browsing, accessing, or purchasing from the Platform, you agree to be bound by the terms contained herein.




            1. Bold & Bae does not levy any fee for browsing the Platform. Bold & Bae may in future, consider levying fees on the User for using the Platform as a whole, or for use of certain features of the Platform. In such an event, B&B would inform users about the charges applicable.


            2. In order to ensure User convenience, Bold & Bae offers multiple payment options to Users. Bold & Bae without prior notice to the User, reserves the right to add or delete payment options from the ones listed below:


         Payment through net banking facilities;

         Payment through select Credit cards;

         Payment through select Debit cards;

         Payment through QR code

         Payment through UPI

         Payments through B&B reward coins / coupons

         Payments through digital currency

         Payments through cash on delivery

         Payments through prepaid payment instruments and electronic wallets;

         Any other payment option may be provided by Bold & Bae from time to time. The payment options referred to above shall hereinafter collectively be referred to as “Payment Options”. While reasonable endeavours are made to offer Payment Options through varied banking channels, presently, Bold & Bae accepts payments only from major select banking avenues. Bold & Bae also accepts payments made through international debit/credit cards.


            3. It is expressly clarified that accepting a User’s payment through the Payment Options is solely at Bold & Bae’s discretion. Bold & Bae reserves the right to reject payment from a User through the Payment Options for any reason whatsoever. In order to further validate a User’s transaction, Bold & Bae may request the User to submit a copy of the User’s photo identity proof (such as the User’s PAN card), failing which, Bold & Bae reserves the right to reject a User’s payment made through the Payment Options.


            4. While using the Payment Options, the User agrees to provide correct, complete and accurate financial information such as credit/debit card details or prepaid payment instrument account details which may be stored by Bold & Bae’s third-party payment gateway provider. User(s) shall not use a credit/debit card or prepaid instrument which is not lawfully owned by him/her or which the User has not been lawfully authorised to use.


            The User shall solely be responsible for the security and confidentiality of his/her financial information. Bold & Bae disclaims all liabilities that may arise as a consequence of any unauthorised use of the User’s financial information and/or identity, including details relating to the Payment Options.


            5. Bold & Bae shall not be held responsible and shall not assume any liability in respect of any loss or damage suffered by a User owing to:

         Lack of authorisation for any transaction, including such transactions carried out on gift cards and vouchers issued to User(s) as a part of Bold & Bae’s promotions.

         Exceeding of the credit/debit limit mutually agreed between the User and the issuing bank.

         Any payment issue arising out of technical glitches occurring during a transaction.

         Declination of transactions for reasons beyond Bold & Bae’s control.


            6. Bold & Bae reserves the right to impose limits on the number of transactions a User may undertake over the Platform. Should the User exceed such transaction limits imposed by Bold & Bae, Bold & Bae reserves the right to refuse to process such transactions. Bold & Bae may refuse to process transactions emanating from User(s) who have suspicious or questionable transaction history on the Platform. Should Bold & Bae be dissatisfied with the credibility of a User or the genuineness of a transaction carried out on the Platform, Bold & Bae shall have the right to reject such transactions.


            Bold & Bae may also choose to delay the dispatch of Products purchased by such User or cancel the entire purchase at its sole discretion. The User agrees that Bold & Bae shall not be liable for any damage, interests or claims resulting from Bold & Bae’s decision to not process a transaction or delay in the processing of a transaction on account of a User’s suspicious activity on the Platform.


            7. All the Products listed on the Platform include all applicable taxes. You will be responsible for payment of all fees/costs/charges associated with the purchase of Products from us and you agree to bear any and all applicable taxes including but not limited to VAT/CST, service tax, GST, duties and cesses etc. Despite Bold & Bae’s best efforts, there may be instances of mispricing of Products on the Platform during or after the process of purchase of Products has been carried out by the User. While thorough processes of verification are carried out prior to the publication of Product prices on the Platform, errors and discrepancies arising out of technical glitches and time lags are unavoidable. For the avoidance of doubt, Bold & Bae’s curative actions that will arise in the event of a price difference arising on the actual maximum retail price of a Product against the price published on the Platform is set out below:


         If the maximum retail price of the Products delivered to the User is lower than the price published on the Platform, the User shall, within 2 (Two) days from the time when he/she received the Products, inform us at in each case resulting in an acknowledgement. Upon Bold & Bae being satisfied of the User’s claim, the difference in the purchase price against the maximum retail price shall be refunded as B&B Reward Coins within 15 (fifteen) days from the date of receiving the written notice from the User.


         If the maximum retail price of the Products listed on the Platform is higher than what has been published and if Bold & Bae is not providing an offer or discount on such Products, Bold & Bae shall have the right to reserve the despatch of the purchased Products until the error on the Platform have been rectified and the User pays the difference amount. If the User refuses to pay the difference, the User is entitled to seek a cancellation and the amount paid by the User shall be refunded as B&B reward coins 15 (fifteen) days by Bold & Bae.


         In order to process such refunds, the User will be required to send an email to us at Thereafter, the User will receive a refund if the initial mode of payment for the order was ‘cash on delivery’. If the initial mode of payment for the order was through a payment option other than the ‘cash on delivery’ option, we may transfer the refund to the User’s source account that was used to make the initial payment.


            8. Bold & Bae may, from time to time contract with third-party payment service providers including banks, to open nodal bank accounts under applicable Indian laws. This will be done to facilitate the payments between User(s) and other third parties, apart from Bold & Bae. These third parties may include other service providers including payment aggregators, prepaid instrument providers, courier and logistic service providers etc. Upon successful delivery of the products purchased by you through the Platform, Bold & Bae shall initiate payments to third-party service providers.


            9. If it is brought to the User’s notice that a charge has been created on his/her payment instrument(s) for the purchase of Products on the Platform and the User is not aware of such purchase on the Platform, the User is first, required to verify if his/her family members, friends or business colleagues were authorised to carry out the purchase of Products on the Platform. If, despite this, the User continues to be unable to identify the charge created on his/her payment instrument(s) for the purchase of Products on the Platform, the User may report such unauthorised purchase to us within 2 (Two ) days from the date on which the unauthorised purchase was carried out on the Platform in order to enable Bold & Bae initiate investigations.


            10. If the User carries out a purchase on the Platform and the payment in lieu thereof has been invalidated, Bold & Bae reserves the right to retrieve the invalidated payment (“Invalidated Payment”) from the User’s B&B reward coins. Should the User have insufficient B&B Reward Coins in order to facilitate such redemption of the invalidated payment, the User shall within 2 (Two) days from the date of receiving a written notice from Bold & Bae, remit the Invalidated Payment into Bold & Bae’s bank account, details emailed to user of which shall be set out in the notice. If the User fails to remit the Invalidated Payment into Bold & Bae’s bank account despite having received the notice, Bold & Bae shall be entitled to initiate civil and/or criminal legal action against the defaulting User at his/her cost and peril.


            11. The ‘cash on delivery’ payment option allows Users to make a cash-only payment to our delivery executive or logistic partner at the time of delivery of the purchased Products to the User. Bold & Bae reserves the right not to provide cash on delivery payment options for certain Products (these could be Products specified by Bold & Bae or Products with value exceeding a specified amount) or locations. User(s) are required to peruse and accept the terms set out under the Return Refund and Cancellation Policy which sets out the terms of refunds for transactions carried out using the cash-on-delivery payment option.


            12. B&B Reward Coins: If a User cancels an order for which payment has already been made to Bold & Bae, the User shall have the option to convert the amount paid towards the order into B&B coins. In addition, any and all refunds with respect to Products purchased through the ‘cash on delivery’ payment option will be transferred as B&B reward coins into the User’s B&B coins account. If the User wishes to transfer B&B coins to his account he may contact us by email - or whatsapp / call +91 91 37 38 36 36. Bold & Bae may also, at its sole discretion, grant User(s) with B&B coins. The B&B coins can be used by the User for future purchases only on the Platform. In the eventuality of a User wishing to deactivate his/her account with Bold & Bae, the User agrees that all B&B reward coins available on the User’s B&B coins account, if any, will automatically stand forfeited, and Bold & Bae will not be required to process any refunds in any manner whatsoever. The User therefore agrees to use and exhaust any existing B&B reward coins prior to requesting a deactivation of his/her account on the Platform. Notwithstanding anything to the contrary, any refund of B&B coins to the User will be at the sole discretion of Bold & Bae. If Bold & Bae suspects any fraudulent activities, Bold & Bae reserves its right to hold back the transfer of any B&B reward coins to the User.




Any queries or concerns relating to the Fees and Payment may be directed by you to our customer support team who can be contacted at:


WhatsApp or Call: +91 913 738 3636

Email id:




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Bold & Bae Fashion pioneers women's intimate wear with style and comfort. Our mission is to empower women through impeccably stylish and supremely comfortable innerwear that doesn't break the bank. With a dedicated team, we've mastered every aspect of the process, from design and sourcing to quality testing and packaging. Our expertise includes working with organic, modal, and luxury anti-microbial fabrics. Powered by technology in our state-of-the-art facility, we effortlessly fulfill high demands, delivering thousands of pieces per day, aiming to change the lives of women, one lingerie at a time.

    Registered Office Address

    10th Level, R City Mall Offices,
    LBS Road, Ghatkopar West,
    Mumbai 400086, India

    Manufactured, Packaged & Marketed By:
    Bold & Bae Fashion Pvt. Ltd.
    CIN : U14101MH2023PTC404087


  • We are secured by 128 bit SSL making your shopping secure at
    Bold & Bae Fashion Pvt. Ltd.



Size Chart


Bold & Bae Size Chart In CM

Size Under Bust Over Bust
28 A 59-62 72-74
28 B 59-62 74-76
28 C 59-62 76-78
28 D 59-62 78-80
28 DD 59-62 80-82
28 E 59-62 82-84
28 F 59-62 85-88
28 FF 59-62 89-92
28 G 59-62 93-96
28 H 59-62 97-100
30 A 63-67 77-79
30 B 63-67 79-81
30 C 63-67 81-83
30 D 63-67 83-85
30 DD 63-67 85-88
30 E 63-67 88-91
30 F 63-67 92-95
30 FF 63-67 96-99
30 G 63-67 100-103
30 H 63-67 104-107
32 A 68-72 82-84
32 B 68-72 84-86
32 C 68-72 86-88
32 D 68-72 88-90
32 DD 68-72 90-93
32 E 68-72 94-97
32 F 68-72 98-100
32 FF 68-72 101-104
32 G 68-72 105-108
32 H 68-72 109-112
34 A 73-77 87-89
34 B 73-77 89-91
34 C 73-77 91-93
34 D 73-77 93-96
34 DD 73-77 97-100
34 E 73-77 101-104
34 F 73-77 105-108
34 FF 73-77 109-112
34 G 73-77 113-116
34 H 73-77 117-120
36 A 78-82 92-94
36 B 78-82 94-96
36 C 78-82 96-98
36 D 78-82 98-101
36 DD 78-82 102-105
36 E 78-82 106-109
36 F 78-82 110-113
36 FF 78-82 114-117
36 G 78-82 118-121
36 H 78-82 122-125
38 A 83-87 97-99
38 B 83-87 99-101
38 C 83-87 101-103
38 D 83-87 103-106
38 DD 83-87 107-110
38 E 83-87 111-114
38 F 83-87 115-118
38 FF 83-87 119-122
38 G 83-87 123-126
38 H 83-87 127-130
40 A 88-92 102-104
40 B 88-92 104-106
40 C 88-92 106-108
40 D 88-92 108-111
40 DD 88-92 112-115
40 E 88-92 116-119
40 F 88-92 120-123
40 FF 88-92 124-127
40 G 88-92 128-131
40 H 88-92 132-135
42 A 93-97 107-109
42 B 93-97 109-111
42 C 93-97 111-113
42 D 93-97 113-116
42 DD 93-97 117-120
42 E 93-97 121-124
42 F 93-97 125-128
42 FF 93-97 129-132
42 G 93-97 133-136
42 H 93-97 137-140
44 A 98-102 112-114
44 B 98-102 114-116
44 C 98-102 116-118
44 D 98-102 118-121
44 DD 98-102 122-125
44 E 98-102 126-129
44 F 98-102 130-133
44 FF 98-102 134-137
44 G 98-102 138-141
44 H 98-102 142-145
46 A 103-107 117-119
46 B 103-107 119-121
46 C 103-107 121-123
46 D 103-107 123-126
46 DD 103-107 127-130
46 E 103-107 131-134
46 F 103-107 135-138
46 FF 103-107 139-142
46 G 103-107 143-146
46 H 103-107 147-150
48 A 108-112 122-124
48 B 108-112 124-126
48 C 108-112 126-128
48 D 108-112 128-131
48 DD 108-112 132-135
48 E 108-112 136-139
48 F 108-112 140-143
48 FF 108-112 144-147
48 G 108-112 148-151
48 H 108-112 152-155

Size Chart


Bold & Bae Size Chart In CM

Measurement Hip Waist
S 84-91 66-71
M 91-99 71-76
L 99-107 76-81
XL 107-114 81-86
XXL 114-122 86-91

Bold & Bae Size Chart In INCH

Measurement Hip Waist
S 36.5-38.5 26-28
M 38.5-40.5 28-30
L 40.5-42.5 30-32
XL 42.5-45.5 32-34
XXL 45.5-48.5 34-36

Size Chart


Bold & Bae Size Chart In CM

Size Chest Waist Hip
S 82.5-86.5 70-74 90-94
M 87.5-91.5 75-79 95-99
L 92.5-96.5 80-84 100-104
XL 97.5-101.5 85-89 105-109
XXL 102.5-106.5 90-94 110-114
3XL 107.5-111.5 95-99 115-119
4XL 112.5-116.5 100-104 120-124

Bold & Bae Size Chart In INCH

Size Chest Waist Hip
S 33-34.5 28-29.5 36-37.5
M 35-36.5 30-31.5 38-39.5
L 37-38.5 32-33.5 40-41.5
XL 39-40.5 34-35.5 42-43.5
XXL 41-42.5 36-37.5 44-45.5
3XL 43-44.5 38-39.5 46-47.5
4XL 45-46.5 40-41.5 48-49.5

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