The lingerie market is growing at an accelerated pace with interesting trends unfolding in the industry. Online shopping platforms are growing in numbers and this has encouraged male buyers to make frequent purchases for women’s lingerie sets. The anonymity of the internet has helped them make lingerie purchases for themselves or their loved ones without privacy concerns. 

Shopping for lingerie in an offline store is an embarrassing experience for many. Men especially hesitate to shop from physical stores to avoid uncomfortable situations. What’s more interesting is online lingerie stores have proved to be a safe bet for men who wish to buy lingerie for their partners. It’s awkward for men to go to physical lingerie stores. Communicating the requirements to the store manager becomes difficult and shopping in front of everyone adds to the trouble. 

Online lingerie platforms have multiple advantages. First, you have the freedom to browse through numerous options without time constraints. In offline stores, individuals may feel obligated to purchase after spending substantial time in the store. On the contrary, online stores such as Bold & Bae Fashion let men browse their favourite styles for as long as they want. 

Online stores also present an opportunity for men to learn more about women’s lingerie. They can update their knowledge of the latest trends in women’s innerwear and impress their partners with surprise gifts.

At Bold & Bae, our insights reveal a significant percentage of male buyers shopping from our platform for their partners. Read more to know a few reasons that attract male buyers to online lingerie platforms. 

Purchases On Special Occasions

Valentine’s Day

Men often purchase lingerie for women on Valentine's Day as a romantic and intimate gift. Lingerie is considered a thoughtful present that adds extra excitement and spice to a relationship. It's a way for men to show their appreciation and affection for their partners. Valentine's Day is a time when many men want to make their partners feel special and loved, and lingerie set for women makes for a good gift owing to its sensual appeal. 

Honeymoon

Honeymoon is a special occasion where partners spend time together travelling and exploring new places. Honeymoon calls for special lingerie as it will spice things up in the bedroom and add a dash of fun and elegance to intimate moments. By gifting lingerie, men express their love, desire, and admiration for their partners in a romantic and intimate way. Check out our beachwear for women collection if you are soon planning a trip to a beach.

Increased Demand From Smaller Cities

The increased internet penetration has attracted demand for lingerie from smaller cities. Online shopping is especially appealing to smaller cities where access to lingerie stores or premium choices are limited. Men from tier 2 feel motivated to buy lingerie online for their wives due to the anonymity factor. 

The rise in male shoppers for women's intimate wear online reflects a broader shift in shopping behaviours and attitudes towards lingerie. This trend is driven by factors such as convenience, privacy, and the desire to surprise and please their partners. So what are you waiting for? Check out our fresh collections and order hassle-free.