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Rise In Male Shoppers for Women's Lingerie Online

The lingerie market is growing at an accelerated pace with interesting trends unfolding in the industry. Online shopping platforms are growing in numbers and this has encouraged male buyers to make frequent purchases for women’s lingerie sets. The anonymity of the internet has helped them make lingerie purchases for themselves or their loved ones without privacy concerns. 


Shopping for lingerie in an offline store is an embarrassing experience for many. Men especially hesitate to shop from physical stores to avoid uncomfortable situations. What’s more interesting is online lingerie stores have proved to be a safe bet for men who wish to buy lingerie for their partners. It’s awkward for men to go to physical lingerie stores. Communicating the requirements to the store manager becomes difficult and shopping in front of everyone adds to the trouble. 


Online lingerie platforms have multiple advantages. First, you have the freedom to browse through numerous options without time constraints. In offline stores, individuals may feel obligated to purchase after spending substantial time in the store. On the contrary, online stores such as Bold & Bae Fashion let men browse their favourite styles for as long as they want. 


Online stores also present an opportunity for men to learn more about women’s lingerie. They can update their knowledge of the latest trends in women’s innerwear and impress their partners with surprise gifts.


At Bold & Bae, our insights reveal a significant percentage of male buyers shopping from our platform for their partners. Read more to know a few reasons that attract male buyers to online lingerie platforms. 


Purchases On Special Occasions


Valentine’s Day


Men often purchase lingerie for women on Valentine's Day as a romantic and intimate gift. Lingerie is considered a thoughtful present that adds extra excitement and spice to a relationship. It's a way for men to show their appreciation and affection for their partners. Valentine's Day is a time when many men want to make their partners feel special and loved, and lingerie set for women makes for a good gift owing to its sensual appeal. 


Honeymoon


Honeymoon is a special occasion where partners spend time together travelling and exploring new places. Honeymoon calls for special lingerie as it will spice things up in the bedroom and add a dash of fun and elegance to intimate moments. By gifting lingerie, men express their love, desire, and admiration for their partners in a romantic and intimate way. Check out our beachwear for women collection if you are soon planning a trip to a beach.


Increased Demand From Smaller Cities


The increased internet penetration has attracted demand for lingerie from smaller cities. Online shopping is especially appealing to smaller cities where access to lingerie stores or premium choices are limited. Men from tier 2 feel motivated to buy lingerie online for their wives due to the anonymity factor. 


The rise in male shoppers for women's intimate wear online reflects a broader shift in shopping behaviours and attitudes towards lingerie. This trend is driven by factors such as convenience, privacy, and the desire to surprise and please their partners. So what are you waiting for? Check out our fresh collections and order hassle-free. 

Team Bold & Bae Fashion
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Bold & Bae Fashion pioneers women's intimate wear with style and comfort. Our mission is to empower women through impeccably stylish and supremely comfortable innerwear that doesn't break the bank. With a dedicated team, we've mastered every aspect of the process, from design and sourcing to quality testing and packaging. Our expertise includes working with organic, modal, and luxury anti-microbial fabrics. Powered by technology in our state-of-the-art facility, we effortlessly fulfill high demands, delivering thousands of pieces per day, aiming to change the lives of women, one lingerie at a time.

    Registered Office Address

  • BOLD & BAE FASHION PRIVATE LIMITED
    10th Level, R City Mall Offices,
    LBS Road, Ghatkopar West,
    Mumbai 400086, India

    Manufactured, Packaged & Marketed By:
    Bold & Bae Fashion Pvt. Ltd.
    CIN : U14101MH2023PTC404087

    SECURITY & PAYMENT

  • We are secured by 128 bit SSL making your shopping secure at
    Bold & Bae Fashion Pvt. Ltd.

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Size Chart

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Bold & Bae Size Chart In CM

Size Under Bust Over Bust
28 A 59-62 72-74
28 B 59-62 74-76
28 C 59-62 76-78
28 D 59-62 78-80
28 DD 59-62 80-82
28 E 59-62 82-84
28 F 59-62 85-88
28 FF 59-62 89-92
28 G 59-62 93-96
28 H 59-62 97-100
30 A 63-67 77-79
30 B 63-67 79-81
30 C 63-67 81-83
30 D 63-67 83-85
30 DD 63-67 85-88
30 E 63-67 88-91
30 F 63-67 92-95
30 FF 63-67 96-99
30 G 63-67 100-103
30 H 63-67 104-107
32 A 68-72 82-84
32 B 68-72 84-86
32 C 68-72 86-88
32 D 68-72 88-90
32 DD 68-72 90-93
32 E 68-72 94-97
32 F 68-72 98-100
32 FF 68-72 101-104
32 G 68-72 105-108
32 H 68-72 109-112
34 A 73-77 87-89
34 B 73-77 89-91
34 C 73-77 91-93
34 D 73-77 93-96
34 DD 73-77 97-100
34 E 73-77 101-104
34 F 73-77 105-108
34 FF 73-77 109-112
34 G 73-77 113-116
34 H 73-77 117-120
36 A 78-82 92-94
36 B 78-82 94-96
36 C 78-82 96-98
36 D 78-82 98-101
36 DD 78-82 102-105
36 E 78-82 106-109
36 F 78-82 110-113
36 FF 78-82 114-117
36 G 78-82 118-121
36 H 78-82 122-125
38 A 83-87 97-99
38 B 83-87 99-101
38 C 83-87 101-103
38 D 83-87 103-106
38 DD 83-87 107-110
38 E 83-87 111-114
38 F 83-87 115-118
38 FF 83-87 119-122
38 G 83-87 123-126
38 H 83-87 127-130
40 A 88-92 102-104
40 B 88-92 104-106
40 C 88-92 106-108
40 D 88-92 108-111
40 DD 88-92 112-115
40 E 88-92 116-119
40 F 88-92 120-123
40 FF 88-92 124-127
40 G 88-92 128-131
40 H 88-92 132-135
42 A 93-97 107-109
42 B 93-97 109-111
42 C 93-97 111-113
42 D 93-97 113-116
42 DD 93-97 117-120
42 E 93-97 121-124
42 F 93-97 125-128
42 FF 93-97 129-132
42 G 93-97 133-136
42 H 93-97 137-140
44 A 98-102 112-114
44 B 98-102 114-116
44 C 98-102 116-118
44 D 98-102 118-121
44 DD 98-102 122-125
44 E 98-102 126-129
44 F 98-102 130-133
44 FF 98-102 134-137
44 G 98-102 138-141
44 H 98-102 142-145
46 A 103-107 117-119
46 B 103-107 119-121
46 C 103-107 121-123
46 D 103-107 123-126
46 DD 103-107 127-130
46 E 103-107 131-134
46 F 103-107 135-138
46 FF 103-107 139-142
46 G 103-107 143-146
46 H 103-107 147-150
48 A 108-112 122-124
48 B 108-112 124-126
48 C 108-112 126-128
48 D 108-112 128-131
48 DD 108-112 132-135
48 E 108-112 136-139
48 F 108-112 140-143
48 FF 108-112 144-147
48 G 108-112 148-151
48 H 108-112 152-155

Size Chart

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Bold & Bae Size Chart In CM

Measurement Hip Waist
S 84-91 66-71
M 91-99 71-76
L 99-107 76-81
XL 107-114 81-86
XXL 114-122 86-91

Bold & Bae Size Chart In INCH

Measurement Hip Waist
S 36.5-38.5 26-28
M 38.5-40.5 28-30
L 40.5-42.5 30-32
XL 42.5-45.5 32-34
XXL 45.5-48.5 34-36

Size Chart

X

Bold & Bae Size Chart In CM

Size Chest Waist Hip
S 82.5-86.5 70-74 90-94
M 87.5-91.5 75-79 95-99
L 92.5-96.5 80-84 100-104
XL 97.5-101.5 85-89 105-109
XXL 102.5-106.5 90-94 110-114
3XL 107.5-111.5 95-99 115-119
4XL 112.5-116.5 100-104 120-124

Bold & Bae Size Chart In INCH

Size Chest Waist Hip
S 33-34.5 28-29.5 36-37.5
M 35-36.5 30-31.5 38-39.5
L 37-38.5 32-33.5 40-41.5
XL 39-40.5 34-35.5 42-43.5
XXL 41-42.5 36-37.5 44-45.5
3XL 43-44.5 38-39.5 46-47.5
4XL 45-46.5 40-41.5 48-49.5

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