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Frequently Asked Questions

Impact of Ill-Fitting Bras on Women's Health

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Greetings, Comfy Souls!

Ladies, let's talk bras. They're a part of our daily attire, offering support and comfort. But did you know that wearing the wrong size bra can lead to a host of health issues? It's time to address this issue and ensure our undergarments don't undermine our well-being.


Breast Pain and Skin Damage

Research indicates that nearly half of women experience breast pain due to inadequate support. It's not just an inconvenience; it can lead to discomfort and even skin damage. Stretch marks, often associated with pregnancy, can also result from ill-fitting bras. When your breasts aren't properly supported, the skin can stretch beyond its limits, causing these unwelcome marks.


Aches, Pains, and Posture Problems

Ill-fitting bras don't stop at discomfort and skin issues. They're also culprits behind neck, back, and shoulder pain. These aches can escalate to chronic discomfort and impact your daily life. The struggle to find the right support can lead to poor posture, exacerbating the problem. Not to forget the rubbing and chafing that can result in painful skin abrasions.


A Lifetime of Impact: Grooves, Surgery, and Reluctance to Exercise

The consequences of wearing the wrong bra size can extend far beyond the immediate discomfort. Many women develop deep grooves in their shoulders due to the pressure from bra straps. These grooves may become permanent, leaving lasting marks on your body.

Even more concerning is the association between ill-fitting bras and a desire for breast reduction surgery. It's a drastic step that some consider due to the physical and emotional toll of uncomfortable bras.

Furthermore, the lack of breast support can lead to a reluctance to exercise, which has long-term health consequences. Staying active is crucial for overall well-being, and our choice of undergarments should never hinder that.


The Shocking Reality

What's truly alarming is that a significant portion of women continues to wear ill-fitting bras. A staggering 80% of women are estimated to be wearing bras that don't provide the right support. This problem is so prevalent that even women seeking breast reduction surgery were found to be wearing ill-fitting bras.


The Challenge of Bra Sizing

The history of bra sizing is an interesting one. In 1935, the bra cup size system, based on breast volume, was introduced by Warner Brothers. Back then, it went up to a D cup. But times have changed, and many women now require a D cup or larger. Some brands even produce bras up to an N cup.

Measuring your bra size accurately is no easy task. It's influenced by various factors like breathing, posture, and body composition. Ideally, bra measurement should take place over a well-fitted, unpadded, and thin bra. However, most women are fitted while wearing their existing bras, regardless of whether they fit well or not.

The real challenge lies in the inconsistency of sizing among different bra manufacturers. There's no universal size chart or grading method, and bra fitters often vary in experience and qualifications. This results in a bewildering marketplace with little guidance for women to assess their own bra fit.

In a world where breasts change in size, shape, and position throughout life, it's crucial to pay attention to our bra choices. Regularly assessing your bra fit is an essential part of your well-being.

Ladies, let's prioritize comfort, support, and our health. It's time to embrace bras that truly fit, giving us the confidence to conquer the world while staying comfortable and healthy.

Team Bold & Bae Fashion

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Bold & Bae Fashion pioneers women's intimate wear with style and comfort. Our mission is to empower women through impeccably stylish and supremely comfortable innerwear that doesn't break the bank. With a dedicated team, we've mastered every aspect of the process, from design and sourcing to quality testing and packaging. Our expertise includes working with organic, modal, and luxury anti-microbial fabrics. Powered by technology in our state-of-the-art facility, we effortlessly fulfill high demands, delivering thousands of pieces per day, aiming to change the lives of women, one lingerie at a time.

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  • BOLD & BAE FASHION PRIVATE LIMITED
    10th Level, R City Mall Offices,
    LBS Road, Ghatkopar West,
    Mumbai 400086, India

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    Bold & Bae Fashion Pvt. Ltd.
    CIN : U14101MH2023PTC404087

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Size Chart

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Bold & Bae Size Chart In CM

Size Under Bust Over Bust
28 A 59-62 72-74
28 B 59-62 74-76
28 C 59-62 76-78
28 D 59-62 78-80
28 DD 59-62 80-82
28 E 59-62 82-84
28 F 59-62 85-88
28 FF 59-62 89-92
28 G 59-62 93-96
28 H 59-62 97-100
30 A 63-67 77-79
30 B 63-67 79-81
30 C 63-67 81-83
30 D 63-67 83-85
30 DD 63-67 85-88
30 E 63-67 88-91
30 F 63-67 92-95
30 FF 63-67 96-99
30 G 63-67 100-103
30 H 63-67 104-107
32 A 68-72 82-84
32 B 68-72 84-86
32 C 68-72 86-88
32 D 68-72 88-90
32 DD 68-72 90-93
32 E 68-72 94-97
32 F 68-72 98-100
32 FF 68-72 101-104
32 G 68-72 105-108
32 H 68-72 109-112
34 A 73-77 87-89
34 B 73-77 89-91
34 C 73-77 91-93
34 D 73-77 93-96
34 DD 73-77 97-100
34 E 73-77 101-104
34 F 73-77 105-108
34 FF 73-77 109-112
34 G 73-77 113-116
34 H 73-77 117-120
36 A 78-82 92-94
36 B 78-82 94-96
36 C 78-82 96-98
36 D 78-82 98-101
36 DD 78-82 102-105
36 E 78-82 106-109
36 F 78-82 110-113
36 FF 78-82 114-117
36 G 78-82 118-121
36 H 78-82 122-125
38 A 83-87 97-99
38 B 83-87 99-101
38 C 83-87 101-103
38 D 83-87 103-106
38 DD 83-87 107-110
38 E 83-87 111-114
38 F 83-87 115-118
38 FF 83-87 119-122
38 G 83-87 123-126
38 H 83-87 127-130
40 A 88-92 102-104
40 B 88-92 104-106
40 C 88-92 106-108
40 D 88-92 108-111
40 DD 88-92 112-115
40 E 88-92 116-119
40 F 88-92 120-123
40 FF 88-92 124-127
40 G 88-92 128-131
40 H 88-92 132-135
42 A 93-97 107-109
42 B 93-97 109-111
42 C 93-97 111-113
42 D 93-97 113-116
42 DD 93-97 117-120
42 E 93-97 121-124
42 F 93-97 125-128
42 FF 93-97 129-132
42 G 93-97 133-136
42 H 93-97 137-140
44 A 98-102 112-114
44 B 98-102 114-116
44 C 98-102 116-118
44 D 98-102 118-121
44 DD 98-102 122-125
44 E 98-102 126-129
44 F 98-102 130-133
44 FF 98-102 134-137
44 G 98-102 138-141
44 H 98-102 142-145
46 A 103-107 117-119
46 B 103-107 119-121
46 C 103-107 121-123
46 D 103-107 123-126
46 DD 103-107 127-130
46 E 103-107 131-134
46 F 103-107 135-138
46 FF 103-107 139-142
46 G 103-107 143-146
46 H 103-107 147-150
48 A 108-112 122-124
48 B 108-112 124-126
48 C 108-112 126-128
48 D 108-112 128-131
48 DD 108-112 132-135
48 E 108-112 136-139
48 F 108-112 140-143
48 FF 108-112 144-147
48 G 108-112 148-151
48 H 108-112 152-155

Size Chart

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Bold & Bae Size Chart In CM

Measurement Hip Waist
S 84-91 66-71
M 91-99 71-76
L 99-107 76-81
XL 107-114 81-86
XXL 114-122 86-91

Bold & Bae Size Chart In INCH

Measurement Hip Waist
S 36.5-38.5 26-28
M 38.5-40.5 28-30
L 40.5-42.5 30-32
XL 42.5-45.5 32-34
XXL 45.5-48.5 34-36

Size Chart

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Bold & Bae Size Chart In CM

Size Chest Waist Hip
S 82.5-86.5 70-74 90-94
M 87.5-91.5 75-79 95-99
L 92.5-96.5 80-84 100-104
XL 97.5-101.5 85-89 105-109
XXL 102.5-106.5 90-94 110-114
3XL 107.5-111.5 95-99 115-119
4XL 112.5-116.5 100-104 120-124

Bold & Bae Size Chart In INCH

Size Chest Waist Hip
S 33-34.5 28-29.5 36-37.5
M 35-36.5 30-31.5 38-39.5
L 37-38.5 32-33.5 40-41.5
XL 39-40.5 34-35.5 42-43.5
XXL 41-42.5 36-37.5 44-45.5
3XL 43-44.5 38-39.5 46-47.5
4XL 45-46.5 40-41.5 48-49.5

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