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OUR STORY

What drives us?

At Bold & Bae Fashion, we believe every woman is special. Every woman has a fire within her. An unflinching determination to achieve anything she set her mind to. Be it a homemaker leading a humble lifestyle, an entrepreneur running a successful business, a single mother striving to make the world a better place for her children or a young college student with a newfound passion to set up her startup. Every woman deserves to unleash the passion, fire and finesse within her. Every woman deserves the chance to chase her dreams, however big or small.

And our hearts go out to these women. We stand by the values of Fearless, Empowering and Inclusive.

Fearless fashion for the young, fearless woman who breaks all barriers, challenges the stereotypes and goes after her dreams without apprehensions. The one who wants to be an astronaut, a scientist, an influencer or a tattoo artist! One who believes in herself and has a go-getter attitude.

As much as B&B is for the young and fearless, it is for the empowered. It is empowering for the women who are on their journey to become independent. Women who are halfway on the journey to achieve their dreams, women who know what they want and women who have proved themselves in different areas of life. Women who have achieved their dreams and want to achieve more. B&B is for every empowered woman who never stops and continues inspiring everyone around.

But are the super-ambitious, career-oriented women the only women whose stories are worth it? Never. Even a homemaker from a humble background has a story to tell, a dream she nurtures. B&B is inclusive in all senses. Inclusive of women hailing from different backgrounds. Women who take care of their families while also building an identity for themselves. Women who don many hats and women who contribute to society in whatever little way possible.

Bold & Bae was founded with a mission to support such women and encourage them to celebrate themselves fearlessly. This mission led us to bring fearless fashion to women from all walks of life. Fashion that resonates with them, brings out the best in them and becomes their ultimate confidante. Fashion that is Fearless, Empowering and Inclusive. Bold & Bae is for every woman who wants to embrace her inner beauty and unleash the power within.

Be Unapologetic. Be You !

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Be Unapologetic. Be You!

The Best D2C Lingerie Brand in India

Behold the ultimate destination for lingerie that embraces every facet of your unique beauty - Bold & Bae. We redefine the boundaries of inclusivity, honouring women of all shapes, sizes, and stages of life. From the convenience of your home, immerse yourself in a collection that exudes confidence and empowers your inner goddess. Discover wired padded bras, sports bras, balconette bras, and many more tailored to your desires. With seamless panties, boy shorts, and sports shorts, we cater to your need for ultimate comfort and style. Unleash your extraordinary self with Bold & Bae, where beauty knows no bounds.

Bold & Bae Collections

At Bold & Bae Fashion, unlock a world of exquisite lingerie sets online, curated for all shapes and sizes. With international fabric and cutting-edge manufacturing technology, we ensure a captivating range of bras, panties, athleisure, loungewear, nightwear, beachwear, maternity wear, and shapewear, crafted with modern designs and vibrant hues. Embrace your one-of-a-kind style with a flawless fit that celebrates your individuality. Explore our collection, redefine your lingerie game, and exude timeless allure every single day.


Bras

Step into the enchanting world of Bold & Bae's extraordinary bra collection. Our bras are not mere undergarments; they are your daily dose of confidence, comfort, and couture. We've meticulously designed each piece to not just support you but to elevate your fashion game, ensuring you feel not just beautiful but oh-so-bold!

Wireless Bra: Embrace pure comfort without sacrificing style. Our wireless bras provide gentle support and a seamless fit for all-day confidence and ease.

Sports Bra: Gear up for your active lifestyle with our sports bra. Engineered to provide maximum support and minimise bounce, It makes you feel secure and stylish even during rigorous workout sessions.

Balconette Bra: Give a refreshing twist to your wardrobe with our stunning range of balconette bras. Its lower-cut cups and wide-set straps create a flattering neckline, while the comfortable padding ensures a smooth and alluring silhouette.

V Neck Soft Cup Bra: Embrace timeless elegance and comfort with our v-neck soft cup bra. The delicate lace detailing and soft cups provide a natural shape and a touch of femininity, making it perfect for everyday wear.

Plunge Bra: Dare to make an unforgettable statement with our plunge bra. It accentuates your curves, creating a stunning cleavage effect, while the luxurious fabric ensures a silky-smooth feel against your skin.

Padded Bra: Achieve the perfect combination of coverage and comfort with our exquisite collection of padded bras. It offers a beautiful shape and ample support while letting you flaunt your smooth silhouette.

T-Shirt Bra: Get trendy and comfy with our sizzling t-shirt bra collection. Its smooth, invisible cups and supportive structure ensure a flawless look under any outfit, giving you the confidence to conquer the day.

At Bold & Bae Fashion, we believe comfort and fashion should go hand in hand. Our bras are meticulously designed to provide a snug fit without pinching or irritating your skin, allowing you to feel at ease throughout the day. We pride ourselves on using top-notch fabrics that feel luxurious against your skin, making every wear an indulgent experience. With our bold and creative bra designs, we aim to empower every woman with fearless choices that bring out the best version of themselves. Choose Bold & Bae for bras that make you feel both comfortable and fabulous, all day, every day!


Panties:

Bold & Bae understands that a woman's confidence begins with the perfect pair of panties. These intimate essentials are needed not just to provide comfort but shape your silhouette with style. Our diverse range of stunning panty designs caters to all shapes and sizes, ensuring that you'll find the ideal match for every outfit in your wardrobe. Brace yourself, because we're about to take your panty game to a whole new level!

Types of Women's Panties by Bold & Bae:

Bold & Bae understands that a woman's confidence begins with the perfect pair of panties. These intimate essentials are needed not just to provide comfort but shape your silhouette with style. Our diverse range of stunning panty designs caters to all shapes and sizes, ensuring that you'll find the ideal match for every outfit in your wardrobe. Brace yourself, because we're about to take your panty game to a whole new level!

Types of Women's Panties by Bold & Bae:

Explore our wide collection of panties made exclusively to bring out your inner charm and sophistication. Shop now and get ready to feel incredible all day!

Hipster Panties: Indulge in the epitome of comfort and confidence with our most sought-after hipster panties. These low-rise beauties sit effortlessly on your hips, offering a relaxed and snug fit. Engineered to lift and shape your derriere, they are the perfect choice for enhancing your curves.

Boyshorts: Unleash your boldness with our irresistible boy shorts. Designed to offer maximum coverage, these panties ensure a tucked-in look while elegantly shaping your tummy and thighs. Bid farewell to unsightly panty lines and say hello to a smooth and seamless appearance with every outfit.

Seamless Panties: When it comes to flawless outfits, our seamless panties are your secret weapon. These exquisite panties are purposefully designed to banish panty lines and grant your attire a smooth and polished finish. Some seamless options even offer compression and smoothing benefits, providing you with the perfect silhouette. Ideal for tight-fitting outfits like leggings, jeans, bodycon dresses, and skirts, our seamless panties are available in all sizes and fits.

Sports Shorts: When it comes to sports shorts, achieving both comfort and performance could be daunting. Our collection is thoughtfully crafted to empower you during your most intense workouts and inspire confidence every step of the way. The breathable and stretchable fabric ensures maximum flexibility, while the innovative design enhances your curves and boosts your confidence.

Co-Ord Sets Lingerie: A matching bra and panty set is the best choice to feel special any day. Be it a grand occasion or a regular day, our lingerie set includes bras in varied styles like push-up, balconette, and bralette and panties in thongs, briefs and bikini styles. Bras are available in a range of styles, including push-up, balconette, and bralettes, while panties can vary from thongs and briefs to bikinis. It's important to take into account your comfort preferences, the level of support you need, and the amount of coverage you desire.

Loungewear- Quality sleepwear is essential for a restful night's sleep, and we've got you covered. Explore our wide range of lingerie sleepwear, including nightwear, pajama sets, nightgowns, and loungewear. Select from an array of prints, colors, patterns, and styles to ensure a peaceful night. Crafted from luxurious materials like satin, cotton, and lace, our nightwear will have you falling into a deep slumber in no time. Discover the perfect balance of fashion and comfort with Bold & Bae's affordable pajama sets, loungewear, T-shirts and shorts. 

Athleisure -Celebrate your active lifestyle with our stylish and high-performance women's athleisure collection. Elevate your fitness wardrobe with a curated selection of sportswear that seamlessly blends fashion and function. From trendy shorts to vibrant Zumba dresses, Shop Now.

Beachwear - Explore our trendy collection of beachwear for women! Whether you're looking for stylish swimsuits, breezy cover-ups, or chic sundresses, we have the perfect pieces to elevate your beach style. Dive into fashion-forward designs that blend comfort and flair, making you feel confident and fabulous by the water. Shop our beachwear collection now. 

Curated Collection

Bold & Bae Fashion brings you exquisite fashion that is a blend of comfort and elegance with its curated collection of bras, panties, athleisure, swimwear and loungewear. Made from international quality fabric, these stunning styles work with an array of outfits. From traditional ethnic wear to the most modern outfits, we have the perfect lingerie for every outfit in your collection.

The soothing embrace of soft hues or the electrifying energy of bold and vivid shades - choose a colour that most appeal to your creativity, style and self-expression. Net bra and panty sets, strapless bras, shapewear, night suits, lace bras and panties, seamless panties - discover timeless classics that feature intricate designs and trendy patterns at Bold & Bae.

 Trending Styles

With comfort-first design and inclusive sizing, our trending styles include the Beguiling Bralette Bras, Trendy T-shirt Bras, Dashing Dot Lightly Padded Bras, Passional Pushup Bras, Beaut Boyleg Shorts, Dazzling Dot Panties and more. Made from breathable fabrics of international quality, these styles are reigning in every woman’s lingerie wardrobe.

 A formal gathering at the office, a casual outing with friends or a pompous party night - get your hands on these trending styles to slay every occasion with effortless grace. 

 Longevity

Longevity is one of the key cornerstones of Bold & Bae. With excellent attention to detail, we ensure each piece of clothing we manufacture stays functional for an extended period. Our collections are meticulously designed with a focus on high-quality materials that maintain their structural integrity even after repeated wearing. For us, longevity is not just a product feature but a commitment to ensure your lingerie remains as resilient and beautiful as you. 

 Bold & Bae Offers: Unleash Your Inner Shopaholic!

Register now to unlock these amazing offers. Shop today and let your inner shopaholic go wild with Bold & Bae!

Bold & Bae Fashion pioneers women's intimate wear with style and comfort. Our mission is to empower women through impeccably stylish and supremely comfortable innerwear that doesn't break the bank. With a dedicated team, we've mastered every aspect of the process, from design and sourcing to quality testing and packaging. Our expertise includes working with organic, modal, and luxury anti-microbial fabrics. Powered by technology in our state-of-the-art facility, we effortlessly fulfill high demands, delivering thousands of pieces per day, aiming to change the lives of women, one lingerie at a time.

    Follow-Us

    Registered Office Address

  • BOLD & BAE FASHION PRIVATE LIMITED
    10th Level, R City Mall Offices,
    LBS Road, Ghatkopar West,
    Mumbai 400086, India

    Manufactured, Packaged & Marketed By:
    Bold & Bae Fashion Pvt. Ltd.
    CIN : U14101MH2023PTC404087

    SECURITY & PAYMENT

  • We are secured by 128 bit SSL making your shopping secure at
    Bold & Bae Fashion Pvt. Ltd.

© Copyright 2023 | All Rights Reserved.
Bold & Bae Fashion Pvt. Ltd.

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Size Chart

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Bold & Bae Size Chart In CM

Size Under Bust Over Bust
28 A 59-62 72-74
28 B 59-62 74-76
28 C 59-62 76-78
28 D 59-62 78-80
28 DD 59-62 80-82
28 E 59-62 82-84
28 F 59-62 85-88
28 FF 59-62 89-92
28 G 59-62 93-96
28 H 59-62 97-100
30 A 63-67 77-79
30 B 63-67 79-81
30 C 63-67 81-83
30 D 63-67 83-85
30 DD 63-67 85-88
30 E 63-67 88-91
30 F 63-67 92-95
30 FF 63-67 96-99
30 G 63-67 100-103
30 H 63-67 104-107
32 A 68-72 82-84
32 B 68-72 84-86
32 C 68-72 86-88
32 D 68-72 88-90
32 DD 68-72 90-93
32 E 68-72 94-97
32 F 68-72 98-100
32 FF 68-72 101-104
32 G 68-72 105-108
32 H 68-72 109-112
34 A 73-77 87-89
34 B 73-77 89-91
34 C 73-77 91-93
34 D 73-77 93-96
34 DD 73-77 97-100
34 E 73-77 101-104
34 F 73-77 105-108
34 FF 73-77 109-112
34 G 73-77 113-116
34 H 73-77 117-120
36 A 78-82 92-94
36 B 78-82 94-96
36 C 78-82 96-98
36 D 78-82 98-101
36 DD 78-82 102-105
36 E 78-82 106-109
36 F 78-82 110-113
36 FF 78-82 114-117
36 G 78-82 118-121
36 H 78-82 122-125
38 A 83-87 97-99
38 B 83-87 99-101
38 C 83-87 101-103
38 D 83-87 103-106
38 DD 83-87 107-110
38 E 83-87 111-114
38 F 83-87 115-118
38 FF 83-87 119-122
38 G 83-87 123-126
38 H 83-87 127-130
40 A 88-92 102-104
40 B 88-92 104-106
40 C 88-92 106-108
40 D 88-92 108-111
40 DD 88-92 112-115
40 E 88-92 116-119
40 F 88-92 120-123
40 FF 88-92 124-127
40 G 88-92 128-131
40 H 88-92 132-135
42 A 93-97 107-109
42 B 93-97 109-111
42 C 93-97 111-113
42 D 93-97 113-116
42 DD 93-97 117-120
42 E 93-97 121-124
42 F 93-97 125-128
42 FF 93-97 129-132
42 G 93-97 133-136
42 H 93-97 137-140
44 A 98-102 112-114
44 B 98-102 114-116
44 C 98-102 116-118
44 D 98-102 118-121
44 DD 98-102 122-125
44 E 98-102 126-129
44 F 98-102 130-133
44 FF 98-102 134-137
44 G 98-102 138-141
44 H 98-102 142-145
46 A 103-107 117-119
46 B 103-107 119-121
46 C 103-107 121-123
46 D 103-107 123-126
46 DD 103-107 127-130
46 E 103-107 131-134
46 F 103-107 135-138
46 FF 103-107 139-142
46 G 103-107 143-146
46 H 103-107 147-150
48 A 108-112 122-124
48 B 108-112 124-126
48 C 108-112 126-128
48 D 108-112 128-131
48 DD 108-112 132-135
48 E 108-112 136-139
48 F 108-112 140-143
48 FF 108-112 144-147
48 G 108-112 148-151
48 H 108-112 152-155

Size Chart

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Bold & Bae Size Chart In CM

Measurement Hip Waist
S 84-91 66-71
M 91-99 71-76
L 99-107 76-81
XL 107-114 81-86
XXL 114-122 86-91

Bold & Bae Size Chart In INCH

Measurement Hip Waist
S 36.5-38.5 26-28
M 38.5-40.5 28-30
L 40.5-42.5 30-32
XL 42.5-45.5 32-34
XXL 45.5-48.5 34-36

Size Chart

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Bold & Bae Size Chart In CM

Size Chest Waist Hip
S 82.5-86.5 70-74 90-94
M 87.5-91.5 75-79 95-99
L 92.5-96.5 80-84 100-104
XL 97.5-101.5 85-89 105-109
XXL 102.5-106.5 90-94 110-114
3XL 107.5-111.5 95-99 115-119
4XL 112.5-116.5 100-104 120-124

Bold & Bae Size Chart In INCH

Size Chest Waist Hip
S 33-34.5 28-29.5 36-37.5
M 35-36.5 30-31.5 38-39.5
L 37-38.5 32-33.5 40-41.5
XL 39-40.5 34-35.5 42-43.5
XXL 41-42.5 36-37.5 44-45.5
3XL 43-44.5 38-39.5 46-47.5
4XL 45-46.5 40-41.5 48-49.5

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