Trends evolve and change at a rapid pace in the apparel industry. Lingerie is no exception; the industry has witnessed an influx of new styles in the past few years. The world of lingerie is poised for exhilarating transformations with the advent of new technologies and innovation. With changing societal attitudes and expectations, the market has embraced diversity in size, shape, and skin tone, suggesting a new wave of inclusivity.

Key Trends Driving The Lingerie Industry

As 2023 comes to a close, let’s walk you through the key trends that will reign in the years to follow.

Comfort Meets Chic

As opposed to the past, lingerie fashion is now more about comfort. While function was the only consideration when designing lingerie before, the scenario is now completely different. Comfort has taken centre stage and the designs are more suited to a relaxed lifestyle. With the remote work model gaining popularity, comfortable wear is growing more in demand. Lingerie and loungewear that are cosy and easy to slip into have become a favourite among millennials and Gen Z.  Soft, lightweight, breathable and moisture-wicking properties define the latest fabric trend in the lingerie industry.

Inclusivity Takes The Lead

 A change in consumer mindset has led brands to be more thoughtful about their offerings. The industry has evolved to embrace women of all body shapes and sizes. 0 size or plus size, no woman is deprived of an opportunity to wear their favourite style. Brands are taking conscious actions to become more inclusive of customer preferences.

Technology Becomes Invaluable

 Technology has made inroads in the lingerie industry which is reflected in the latest designs and styles. The latest production processes ensure efficiency and precision in creating intricate lingerie designs. It has also enhanced the overall fit and comfort of lingerie products.

Sustainability Gains Attention

Today’s consumers are mindful of brand values and the environmental impact of the products they use. Eco-friendly materials and ethical production methods are top consumer considerations, paving the way for sustainable lingerie.

What’s in for 2024?

Now that we have discussed the latest industry trends, let’s understand the new styles that will dominate 2024.

Sensational Bra and Panty sets

 Bra and panty sets give a coordinated look and help you express your style even in the most intimate aspects of your wardrobe. Matching sets underneath clothing helps avoid any colour or style clashes that typically occur with mismatched undergarments. Since they contribute to a seamless and put-together appearance, captivating net and lace lingerie sets will lead the way in 2024.

Elegant Bodysuits

 Bodysuits are versatile one-piece garments are your go-to choice if you want a sleek and streamlined silhouette. You can style them in different ways, making them suitable for casual, business, or formal occasions. They pair well with skirts, jeans, trousers, and more. They also serve as an excellent base layer for blazers, cardigans, or sheer tops.

Trendy Bralettes

 Available in different styles, bralettes offer a light lift and support. Bralettes are soft, breathable and easy to wear. Since they are unstructured, non-padded and gentle, they are ideal to wear during pregnancy or post-surgery. This versatile lingerie goes well with jean shorts, under sheer tops and denim/leather jackets. A chic bralette can be an excellent substitute for your conventional tops. Pair it with leather pants or shorts to complete the look. You can also wear it under sheer tops and team it up with high-waist pants. Bralette also makes for a gorgeous saree blouse.

Alluring Athleisure

People today lead busy and active lifestyles, resulting in the need for good quality sporty lingerie. Athleisure has become popular on social media platforms, with influencers and celebrities showcasing their sporty and chic looks. This has led to the popularity of athleisure among younger demographics. It fits into flexible work arrangements and is a versatile piece suitable for wearing inside the house and running errands. Wear tight-fitting boyshorts with a lightly padded full-cup bra when hitting the gym and pull a t-shirt over it when you head out to run errands.

Gorgeous Bridal Lingerie

Matching lace/net bra and panty bridal sets are the newest trend in lingerie. It is recommended to shop for bridal lingerie when you shop for your wedding dress. Depending on the wedding dress, you can pick the best colours that match your dress. Pay attention to details like lace or embellishments on your dress and choose lingerie that complements these details. If you are wearing a low-back dress, opt for backless or low-back bras. If it has a plunging neckline, go for a deep plunge bra.

Lingerie that seamlessly transitions from everyday wear to special occasions is now gaining widespread popularity. Versatile pieces that are stylish and comfortable appeal to a broad range of consumers. Styles keep evolving and changing depending on the changing preferences of consumers.

Explore the latest collection on our website to stay on top of the fashion game and welcome 2024 in style!

Team Bold & Bae Fashion 

Added On: 09/12/2023